Absolute Energy
Business and brand strategy, supported through implementation.
- Client
- Absolute Energy
- Online
- absoluteenergy.co.nz
O’D&Co worked with Absolute Energy across business strategy, brand development, digital infrastructure and change management, supporting the company’s development and exploring new models and services.
The project
Absolute Energy is an independently owned insulation business serving homeowners, builders and commercial clients. Its work helps create warmer, healthier and more energy-efficient buildings.
Our work together considered how the business could develop its offering, communicate its value and strengthen the systems supporting its operations. This brought strategic and practical questions together: where to focus, how to reach customers and what would be needed to deliver new opportunities.
Our role
- Business strategy
- Brand strategy
- Digital infrastructure
- New business models and service development
- Change management
- Implementation support
We worked across business and brand strategy, connecting the company’s direction with how it presented itself and its services.
Alongside this, we supported the development of digital infrastructure and worked on new business models and services. This involved considering both the opportunities and the changes needed to put them into practice.
Our involvement extended into change management and implementation support, helping the business work through the practical implications of its plans and carry the thinking into delivery.
The outcome
The work brought business direction, brand strategy and digital development into a connected programme of support.
It provided a foundation for developing new services and ways of working, with implementation support to help the business progress its plans. Our contribution spanned both the strategic decisions and the practical work needed to act on them.
